Have An Impact With Your Story Like Baraka Impact (Interview with Privy)

Have an impact with your story by making it the reason people buy, as Baraka Shea Butter does with shea butter made by hand by women at the Konjeihi Women's Enterprise Centre in Wa, Ghana. Leaning into that story helped Baraka grow monthly sales 8x. A few weeks ago, Ben had a chance to sit down with Shopify's Harley Finkelstein. Harley emphasized the power of story.

Immediately, Ben thought of Baraka Shea Butter. So on today's episode, Wayne Dunn, the co-founder of Baraka Shea Butter is sharing how they use story to drive sales and build a socially responsible business. Find out how they've been able to 8x monthly sales by leaning into their story.